Digital web, app, mobile responsive and digital marketing design.
Personas, user stories, wire-framing, prototyping, user centred design and usability testing.
Creating brand identity, logos and adhering to corporate style guides.
Senior Digital Designer at Woolworths Limited, BIG W Division. Responsible for website design, UX improvements, creating digital banners and landing pages. Keeping digital style guides current, co-ordinating Designers and digital workflow.
Designer for Woolworths Everyday Rewards loyalty program. Working closely with loyalty marketing team on EDM designs, landing pages and social media digital design, mobile optimisation and responsive email design.
While at Qantas. I was a designer on the latest versions of the Qantas iOS and Android Apps. I also designed and created wire-frames for Qantas flights re-booking site. I worked on email direct marketing, landing pages, mini-sites and web banners for Qantas.com and social media channels.
While at McGraw-Hill Education in the United States, I was Senior UX Designer on many digital education platforms involving design, wire-frames, css/html prototypes and usability testing. I was also selected to a small select team working exclusively with Apple on Apple iBooks textbooks. This project involved working directly with Apple on design and creation of interactive text books.
At Salton, I worked on their "Beyond" product range, a line of 'connected' appliances for the home. I also worked on large-scale e-commerce sites, print, promotional materials and digital user interface design for Salton connected devices.
While at Telstra Big Pond, I was a Designer on the Telstra BigPond website re-design. I created banners, landing pages and all web graphics for the Big Pond website.
I completed my degree in Graphic Design at the Enmore Design Center in Sydney, N.S.W.
UX & Digital Designer
I am an experienced UX and Digital Designer who has spent time living and working in Seattle, U.S.A. During this time I gained invaluable experience and was part of some exciting projects, like Apple's iBooks text books launch. Before this, I studied Graphic Design and worked in Australia at Telstra Big Pond as a Web Designer. In 2013 I moved back to Australia and have continued to add to my design experience working at Qantas Airways and Woolworths Everyday Rewards. Throughout my career I have gained thorough experience in UX processes and designing for digital, while coming from a background in traditional design.