Donna Goodlet
DIGITAL & UX Designer

What I Do

My area's of design expertise

All Things Digital

Digital web, app, mobile responsive and digital marketing design.

User Experience

Personas, user stories, wire-framing, prototyping, user centred design and usability testing.

Identity and Brand

Creating brand identity, logos and adhering to corporate style guides.


A collection of my work


Qantas iOS & Android App

App and User Experience Design


Woolworths EDMs

Responsive Digital Design


Apple iBooks Text Books

App Design


Social Media

Digital Design


BIG W User Flow Map

UX Design


McGraw Hill Education

App Design


BIG W User Personas

UX Design


Qantas Booking Website

User Experience


Landing Pages & Banners

Digital Design


An overview of my experience and qualifications

  • AUG 2015-Present

    BIG W, Senior Digital Designer

    Senior Digital Designer at Woolworths Limited, BIG W Division. Responsible for website design, UX improvements, creating digital banners and landing pages. Keeping digital style guides current, co-ordinating Designers and digital workflow.

  • DEC 2014-Aug 2015

    Wellcom (within Woolworths Limited), Senior Digital Designer

    Designer for Woolworths Everyday Rewards loyalty program. Working closely with loyalty marketing team on EDM designs, landing pages and social media digital design, mobile optimisation and responsive email design.

  • SEP 2013-DEC 2014

    Qantas, UI/UX Designer

    While at Qantas. I was a designer on the latest versions of the Qantas iOS and Android Apps. I also designed and created wire-frames for Qantas flights re-booking site. I worked on email direct marketing, landing pages, mini-sites and web banners for and social media channels.

  • Nov 2004-Aug 2013

    McGraw Hill Education, Senior User Experience Designer

    While at McGraw-Hill Education in the United States, I was Senior UX Designer on many digital education platforms involving design, wire-frames, css/html prototypes and usability testing. I was also selected to a small select team working exclusively with Apple on Apple iBooks textbooks. This project involved working directly with Apple on design and creation of interactive text books.


  • Nov 2002 - OCT 2004

    Salton, Web Designer

    At Salton, I worked on their "Beyond" product range, a line of 'connected' appliances for the home. I also worked on large-scale e-commerce sites, print, promotional materials and digital user interface design for Salton connected devices.

  • March 1998-OCT 1999

    Telstra Big Pond, Web Designer

    While at Telstra Big Pond, I was a Designer on the Telstra BigPond website re-design. I created banners, landing pages and all web graphics for the Big Pond website.

  • Graduated 1998

    Enmore Design Centre

    I completed my degree in Graphic Design at the Enmore Design Center in Sydney, N.S.W.


A little about me

Donna Goodlet

UX & Digital Designer

I am an experienced UX and Digital Designer who has spent time living and working in Seattle, U.S.A. During this time I gained invaluable experience and was part of some exciting projects, like Apple's iBooks text books launch. Before this, I studied Graphic Design and worked in Australia at Telstra Big Pond as a Web Designer. In 2013 I moved back to Australia and have continued to add to my design experience working at Qantas Airways and Woolworths Everyday Rewards. Throughout my career I have gained thorough experience in UX processes and designing for digital, while coming from a background in traditional design.

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